Nothing against The Big Apple or LA, but professional talent — producers, directors, songwriters musicians, filmmakers, artists and authors — are increasingly flocking to Nashville, a city synonymous with creative synergy and world-class productions in videos, music and the arts and home to famous names like Taylor Swift, Jack White and Sheryl Crow. From its Grand Ole Opry roots stretching back to the 1920s, Nashville of the 2020s has grown into a globally recognized entertainment production capital, a cosmopolitan city boasting venues like the National Museum of African American Music and the Country Music Hall of Fame along with close to 200 recording studios and over 5,000 working musicians. In fact, per capita, Nashville’s music industry activity is the most concentrated in the nation, 10 times greater than either New York or LA. Overall, Nashville’s music and entertainment sector generates an annual economic impact of $15.9 billion and employs over 32,000 in direct, entertainment industry jobs.
Regina Moore, an entertainment industry professional with over 30 years of principal casting experience, comments on the advantages of producing in Nashville. “Nashville possesses all that a production requires and more. The crew base is very strong due to the various music videos and music related events and the number of networks that work on a daily basis. Also, its equipment base is one that other markets pull from to tell its stories. The talent pool continues to grow, and its quality competes with the larger markets.” As for producing at Skyway in particular, Ms. Moore is equally enthusiastic. “Skyway Studios has created an amazing atmosphere for a production to walk in at its beginning stages, all the way through to its last day of shooting and beyond. This facility has created everything in-house to welcome productions so they can experience the Nashville that awaits them. Nashville is known as Music City and, through the years, it has developed into the city that shines for all that tells a story through songs or on television or film.”
Just as Regina affirms, there are very good reasons for Nashville’s evolution into an entertainment industry production epicenter, not least of which are the low cost of living, business friendly environment, lack of state income taxes and diverse economy. However, a young and highly educated workforce, one that provides a large pool of local talent experienced in music and video production from which to draw, is also key. Among the over 2 million people in Nashville’s regional economic market, 74.5% are below the age of 54 and, among those 25 and up, 45.2% have a college degree. Nashville is also centrally located, connected to the world via three interstates and an international airport, BNA, that is the 4th fastest growing airport among the top 50 airports in North America. Not that one always has to travel far; 75% of the US market lies within a two-hour flight, and more than half of the US population resides within a radius of 650 miles.
Skyway Studios, minutes from Nashville’s vibrant downtown, is ideally positioned for its role as Nashville’s hub of entertainment industry production. With its expansive and gated campus, cutting-edge technology, on-site expertise, track record of success and commitment to community, Skyway more than provides the critical mass of creative energy that sets the stage for a project’s success.
“Skyway allows the creative community in Nashville to explore various options depending on the size of their production,” points out Julie Stadler, Skyway’s CEO. “With the addition of one of the largest LED Smart Stages in the country, we have seen the type of exploration and creativity that was previously only possible in New York or LA. It is truly a remarkable time for Nashville and the surrounding communities.”
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