From LED Horizons to Hay Bales: American Eagle’s Ella Langley Campaign Takes Over Skyway Studios
When a fashion campaign needs a full world – not just a set
For American Eagle’s latest campaign featuring country breakout Ella Langley, the creative brief called for variety: multiple looks, multiple moods, and a visual language that could move from polished fashion to rugged, country realism-fast.
So the production didn’t just book a studio. They took over Skyway Studios.
Across Studios A, B, C, and D, plus dressing rooms, green rooms, and the guest lounge, the team built an end-to-end workflow designed for speed, comfort, and creative flexibility.
Production footprint: A four-studio workflow + flex space
This shoot sprawled intentionally—because the creative required it.
• Studios A, B, C, and D handled the core production needs, with Studio C’s Cyc Wall and Studio D’s LED Stage forming the two “anchor” environments.
• Studio J served as flex space, offering approximately 12,000 sq. ft. overall usable space. Skyway’s on-campus infrastructure—private dressing rooms, green rooms, and a guest lounge—helped keep talent and crew moving smoothly through long production days.
And because scale matters when you’re planning a big build, Skyway’s specs make it easy to map out a multi-room plan:
• Studio A: 4,094 sq. ft.
• Studio B: 5,029 sq. ft.
• Studio C: 3,340 sq. ft. + 36’ x 27’ Cyc Wall
• Studio D: 4,086 sq. ft. (LED Stage)
By the numbers: Turning stages into a real landscape
This was not a “drop in a background plate and go” production. The build was practical-heavy, by design.
To bring the environment to life, the team brought in:
• 150 hay bales
• Two horses for scenes shot in Studio D
• A full wildflower and ground cover build for in
Studios C and D, including:
• 20 pallets of wildflowers
• Grass coverage equivalent to 20 yards on a football field
• 20 cubic yards of dirt
• 30 cubic yards of mulch
The result: sets that felt tactile and cinematic, grounded by real-world textures, while still benefiting from the control (and speed) of a studio environment.
Studio D: LED-powered transformations with practical realism
In Studio D, the production leaned into Skyway’s LED Stage—not as a replacement for practical set work, but as a multiplier.
Skyway’s LED Stage is designed for immersive environments and fast creative iteration, with a current LED configuration listed as 36’ x 13’ 6” with a 3’ curve.
The stage’s feature set emphasizes quick changes and on-set visualization, so creatives can adjust environments in real time and capture different looks efficiently.
For this campaign, that meant the creative team could craft multiple settings in a single production window—supporting different moods and backgrounds to highlight American Eagle’s style and brand—while still integrating real elements on the floor (and even live animals) for authenticity.
Studio C: Cyc Wall becomes an
open field of wildflowers
While Studio D delivered infinite digital worlds, Studio C’s Cyc Wall delivered something equally powerful: a seamless, controlled environment for clean looks or full scenic transformations.
Skyway’s Cyc Wall, a 90-degree cove, was built to create a smooth, seamless background with “unlimited possibilities.”
For this shoot, Studio C became a practical meadow: wildflowers, grass, dirt, mulch, and hay brought the environment to life—while the Cyc’s seamless curve kept camera moves and angles clean.
Efficiency win: Nashville Lighting & Grip, an in-house solution
Big builds move faster when critical vendors are close.
This production utilized Nashville Lighting & Grip, which is located at Skyway which helped the production maximize efficiency and reduce costs.
Efficiency win: Nashville Lighting & Grip, an in-house solution
Ella Langley’s rise has been nothing short of explosive—and this campaign arrives at a major moment in her career.
• She’s set to release her sophomore album, Dandelion, on April 10, 2026.
• Her breakout hit “Choosin’ Texas” reached No. 1 on the Billboard Hot 100, and reporting also highlighted a rare multi-chart moment across major Billboard lists.
• She was named ACM New Female Artist of the Year (ahead of the 60th ACM Awards).
• At the 2025 CMA Awards, “You look like you love me” (with Riley Green) won Single of the Year, Song of the Year, and Music Video of the Year.
About American Eagle: Big
momentum, bigger reach
This Ella Langley campaign follows American Eagle’s (AEO) highly visible Fall ’25 push starring Sydney Sweeney—part of the brand’s continued investment in culture-driving denim storytelling.
In that announcement, American Eagle positioned itself as the “#1 jeans brand for Gen Z.”
AEO operates stores across the U.S., Canada, and Mexico, shipping to ~80 countries, with merchandise available in 30+ countries through license partners.
Case Study recap
What made this shoot work at Skyway:
• True campus scalability: Studios A, B, C, D and J flex space for staging, offices, and overflow.
• Modern + practical: LED Stage capability paired with real scenic builds and live-action elements.
• Seamless Cyc environment: Studio C’s 90-degree cove cyc wall supported both clean looks and large scenic transformations.
• Crew comfort + infrastructure: Dressing rooms, green rooms, lounge and crew break areas, plus production-ready infrastructure for maximum connectivity.
• Maximizing efficiency: Lighting and grip resources located on-site.
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