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Jack White has partnered with Fender to release his new Signature Collection. It includes three custom pieces: the Fender Jack White TripleCaster Telecaster, the Fender Jack White TripleSonic Acoustasonic, and the Pano Verb Amplifier.

  • TripleCaster Telecaster: This modded Telecaster is equipped with three custom pickups—a Jack White Humbucker, JW-90 Single-Coil, and CuNiFe Wide-Range Humbucker. It features a Piano Black finish with white hardware, a Bigsby Vibrato, a Hipshot Xtender for quick Drop D tuning, and an arcade-style stutter switch.
  • TripleSonic Acoustasonic: This model retains the black and white aesthetic, with Arctic White detailing. It offers versatile tonal settings with a soft V-profile neck, perfect for dynamic acoustic and electric tones.
  • Pano Verb Amplifier: Inspired by White’s vintage amps, this stereo amp combines a 15” and 10” speaker for a broad tonal range. It also includes reverb and tremolo effects, and even features a harmonic tremolo—a nod to classic Fender amps from the ’60s.
🎸 Introducing the Jack White Signature Pano Verb Amplifier by Fender! 🎶

Crafted with the legendary @officialjackwhite, this amplifier brings together the best of vintage and modern design. Featuring a unique combo of 15” and 10” speakers for a rich, versatile sound, stereo reverb, and the first harmonic tremolo Fender has made since the ‘60s. Perfect for stage or studio, the Pano Verb is ready to bring your tone to life with deep bass, bright highs, and White’s signature crunch. 

Jack White, known for his attention to detail and bold visuals, chose Skyway Studios to shoot all of the promotional content for his Fender Signature Collection. The studio’s versatile space would provide the perfect backdrop for capturing the sleek aesthetic of his new TripleCaster Telecaster, TripleSonic Acoustasonic, and Pano Verb Amplifier.

Fender chose the iconic Skyway Studios as the location to capture all promotional materials for the highly anticipated Jack White Signature Collection! The state-of-the-art studio sets the perfect stage for showcasing the bold designs and innovative craftsmanship behind the TripleCaster TelecasterTripleSonic Acoustasonic, and Pano Verb Amplifier. Jack White’s raw energy and creativity meet Skyway’s cutting-edge production to bring this launch to life.

Fender tapped Skyway Studios for the location to shoot all promotional materials for the Jack White Signature Collection, with the studio’s Cyc Wall providing a striking backdrop. The seamless, expansive black wall with geometric shapes perfectly complements the sleek, modern aesthetic of White’s new TripleCaster TelecasterTripleSonic Acoustasonic, and Pano Verb Amplifier.

 

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Case Study

State-of-the-Art Production

Skyway’s top-tier facilities, including its massive Cyc wall, provided a visually striking and seamless environment that amplified the sleek, monochrome aesthetic of Jack White’s new TripleCaster Telecaster, TripleSonic Acoustasonic, and Pano Verb Amplifier.

Creative Flexibility

The versatility of Skyway Studios allowed Fender to shoot dynamic, high-quality promotional content that captured the energy, innovation, and raw style of Jack White’s vision. From crisp product shots to immersive behind-the-scenes footage, the studio’s setup ensured Fender could tell the story behind the collection in a captivating way.

Efficient Workflow

With all necessary equipment and professional support on-site, Skyway ensured the production process was smooth, timely, and efficient. This contributed to an impactful global launch that quickly grabbed the attention of the media and fans alike.

Immersive Visuals

The expansive Cyc wall provided a clean, minimalistic backdrop, making Jack White’s signature guitars and amplifier the undeniable stars of the show. The striking visuals helped the collection stand out, aligning perfectly with White’s bold and distinctive style.

Working with Skyway, Fender’s launch of the Jack White Signature Collection became one of their most successful campaigns to date, merging creative vision with cutting-edge production

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