State-of-the-Art Production

Skyway’s top-tier facilities, including its massive Cyc wall, provided a visually striking and seamless environment that amplified the sleek, monochrome aesthetic of Jack White’s new TripleCaster Telecaster, TripleSonic Acoustasonic, and Pano Verb Amplifier.

Creative Flexibility

The versatility of Skyway Studios allowed Fender to shoot dynamic, high-quality promotional content that captured the energy, innovation, and raw style of Jack White’s vision. From crisp product shots to immersive behind-the-scenes footage, the studio’s setup ensured Fender could tell the story behind the collection in a captivating way.

Efficient Workflow

With all necessary equipment and professional support on-site, Skyway ensured the production process was smooth, timely, and efficient. This contributed to an impactful global launch that quickly grabbed the attention of the media and fans alike.

Immersive Visuals

The expansive Cyc wall provided a clean, minimalistic backdrop, making Jack White’s signature guitars and amplifier the undeniable stars of the show. The striking visuals helped the collection stand out, aligning perfectly with White’s bold and distinctive style.

Working with Skyway, Fender’s launch of the Jack White Signature Collection became one of their most successful campaigns to date, merging creative vision with cutting-edge production